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My typical day in the life looks like waking up to my wife and son, getting a nice shower and morning routine in, and then my wife and I cook breakfast. During this morning routine, I usually consume some form of media. Either in the form of relaxing music or a YouTube video. While cooking breakfast, my whole family will likely listen to some music together from our Google Home. In this time frame, the apps that we use the most are YouTube, Google Home, and TikTok.

Usually, these apps are helpful and positive in our everyday lives. My family really enjoys listening to music all together, and it’s relaxing for everyone. The same thing goes for the time that I get to spend by myself in the morning watching TikTok, listening to music, or watching YouTube.

Something negative about digital media, however, is how easy it is to get sucked into the experience of watching it. I find that on days that I’m already tired, feeling low, or unmotivated, it’s very easy to use digital media as a crutch rather than a positive experience. I feel that this usually happens with apps like Instagram and TikTok. I’ve worked on preventing this on those types of days, by deleting or blocking the app on my phone when I wake up feeling these feelings.

This age of social media has opened endless doors for digital marketing. The ability to use content creators and influencers as a main form of marketing allows a significantly further-reaching footprint for each marketing campaign. Digital media is also so effective for marketing because the viewers of these ads are seeing this marketing by people that they already trust and are likely already influenced by in multiple other ways. It makes it significantly easier to influence people to try new products or services without having to spend the time for the face of the campaign to earn the viewer’s trust. Additionally, it has seemed to make previous marketing tools like billboards, TV commercials, and newspaper ads significantly less useful in relation. To remain relevant, companies are basically forced to turn to digital media for marketing campaigns.